INDUSTRY-LED
MOTION GRAPHICS

As a video & motion design specialist, I craft stun­ning visuals that tell the story of your brand in a captiv­ating way. Explore

Matthew Penkala

Senior Motion Designer  &  Motion Graphics Artist
Matthew Penkala, headshot
Professional
Experience
Sagebrush Church

Motion Designer

2024 NOW
Upwork Global Inc.

Freelance VFX/GFX Generalist

2021 2024
UNIFIED DIGITAL DESIGN ASSOCIATES

Lead Motion Graphics Artist

2020 2022
Bayside Covenant Church

ASST. tD & Motion Designer

2016 2019
J. Fitzpatrick Studio Atelier

Digital Imaging Specialist

2015 2017
WHAT'S MY
PROCESS?

Strategization & Direction

Understand first. At the nucleus of every project interaction is a comprehensive perception of your company's requirements, expectations, and vision. I recognize the importance of adapting and leading in this digital evolution. My approach goes beyond relying on consistent input from you at every step in the process; instead, I proactively gather insights and collaborate closely with you to ensure a holistic understanding of your goals. By staying at the forefront of digital content trends, I can effectively strategize and provide direction that aligns with your objectives, delivering production & design solutions that captivate audiences in our ever-evolving digital landscape.

Adaptive Pre-conceptualization

Before diving into the creative process, it is essential for me to gather all the necessary information and resources to kickstart the project effectively. This phase involves conducting research, gathering reference materials, and understanding the project's context, goals, and target audience. I lay the foundation for a successful end deliverable by delving deep into the project's requirements.

Ideation / Concept Development

Armed with a thorough understanding of the project, this stage focuses on generating and refining creative concepts and ideas. I brainstorm innovative solutions and explore different approaches to bring your vision to life. This phase involves sketching rough ideas, creating mood boards, and developing a visual direction that aligns with the project's objectives.

Storyboarding & Visualization

Once the creative concepts are established, I translate them into a visual narrative. Storyboarding allows me to plan the sequence of shots or graphic components, ensuring a coherent & engaging flow. This step involves creating detailed storyboards or animatics that visualize how the visuals and associated elements will "unfold," so to speak, helping you envision the final product.

Technical Planning & Resource Allocation

With the creative vision taking shape, it's crucial for me to determine the technical requirements and allocate the necessary resources for the production process. This includes identifying the required software, hardware, and additional talent (if needed). I assess the technical feasibility, establish a production timeline, and allocate resources effectively to ensure a smooth execution.

Production  ⇆  Execution

This phase is where the magic happens. I work diligently and masterfully as a skilled and competent visual effects artist and motion graphics designer to bring the concepts to life. I utilize cutting-edge software, techniques, and tools to create and refine the visual post-production "storytelling" according to the established strategy and direction. Regular communication and collaboration with you ensure that the production stays on track and meets your expectations.

Revisory Feedback (Optional)

Your feedback is critically important to me, and I take it seriously. Once the initial production is complete, I'll always allow an opportunity to review the work. I carefully consider your input and implement necessary revisions to further refine the visual effects or motion graphics. This iterative process allows me to achieve the desired outcome and ensures your satisfaction with the final product.

Post-production & Finalization

It's time for your content to shine! In this stage, I focus on polishing the visual effects or motion graphics to their finest form. It includes color grading, compositing, sound design (if full-service), and any other necessary adjustments to enhance the overall quality and coherence of the final product. I pay attention to the most minor details to deliver a polished, professional result that aligns with your vision and exceeds your expectations.

Asset Delivery + Logistical Distribution

Once the project is finalized (with your conclusive approval), I will prepare the end deliverables according to your requirements. This may involve providing high-resolution video files, compatible formats, or any additional assets necessary for seamless integration into your intended platforms. I ensure the final deliverables are prepared & exported promptly, meeting all technical specifications and standards.

Lifelong Support & Communication

My commitment to you doesn't extend merely to the project's completion. I offer ongoing client support and guidance to address any issues that may arise after the delivery. Whether it's technical assistance, additional small refinements, or updates, I am here to provide continuous communication & help to ensure the longevity and success of all your creative productions/projects!

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